The $50,000 marketing trick of the Pros

that will improve your advertising

For an instant swag of FREE marketing promotional material written by expensive, leading marketing gurus...

I learnt this from a business guru, and it works like a charm.

Go to the newsagent and buy a copy of a budget business magazine, not an expensive one.

In the cheaper magazines, heaps of mail order businesses advertise their products by giving away a "free report" which is just their sales letter.

(In the expensive mags, you might find only 1 or 2 of these ads).

They usually have 1800 free-call numbers.

Ring all of them and order their free reports.

Within a week, you will end up with a pile of excellent, usually well-written and persuasive sales material to adapt and use in your business.

All for the cost of the magazine - about $6.

Also cut out any of the ads that made you want to buy their product. Keep them in a pile.

Read through the sales letters (don't buy anything!), and put aside any of the letters that make you feel like buying their product.

Those are the ones that work.

Throw the rest away.

Get well-being and new-age advertising material free

Follow the same procedure with your local new age magazines and well-being magazines, to get the sales letters and advertisements from companies in your industry - sales letters and promotional material that has already been adapted for your industry.

Sort them out, and keep the ones that work on you.

Put all your sales letters and advertisements in a file, so you can pull them out whenever you are going to create a new promotion in the future.

Each of those marketing pieces is worth between say $500 to $5000 depending on which professional wrote it and how much time it took them.

So if you gather up between 10 and 100 of these marketing pieces, and keep them in a file, you have about $50,000 worth of professional, successful marketing materials on tap, to use as a reference when creating your own stuff.

Use it again and again to generate new, powerful ads

So here's what to do...

You just open up the file, spread out all the ads, then pick and choose...

Hmmm... I'll take that headline from this ad...

....and that paragraph from this other ad...

...and the way this 3rd ad talks about the price is a good way to do it...

...and I like the picture on this one - I'll find a pic just like it somewhere and use it...

etc.

I've used this simple trick over and over again when creating my marketing materials.

In fact, ALL of my marketing material has been other expert's stuff re-hashed and adapted to suit a new market and a new product.

And guess what - they all do it to each other too!

Save your valuable time and money for other things

It really cuts down on the time it takes to create a powerful, action-generating ad.

And it saves you $500 to $1500 that it costs to hire a professional to write a similar ad for you.

Actually, it will never be as good as a professional - they really do write magic stuff that gets results that will make your bank account very fat and happy like the Laughing Buddha.

But if you are doing it on the cheap like I did, this really is the way to go.