Build a database and have a flood of

cashed-up customers on-demand

How to use your database to make money in a relaxed kind of way

Once you've got a database, you've got a few options...

1. Mail stuff to them at a low cost
2. Email stuff to them for free

Even though you are probably thinking the email option is better because it is free, there are pros and cons to both, and later on I'll share a bit about my experience with email marketing that will open your eyes to its good and bad side.

Anyway, once you have a database, you set up a system of promotions that you follow throughout the year.

That is, you create promotional material for each of the major spending seasons...

• Spring
• Summer
• Autumn
• Winter
• Christmas
• New Year's
• Valentine's Day
• Easter
• Your store's birthday
• Each customer's birthday - if you've collected their birthday during the sign-up
• Mother's Day
• Father's Day

You could also do...

• Buddha's birthday
• Chinese New Year
• Solstice
• Equinox
• Eclipses
• Full Moons and / or New Moons
• Shooting star showers (there are regular shooting star storms throughout the year, every year - research on the net)
• End of school
• Start of school
• anniversaries of some event in your life or business
• etc...

There's heaps of reasons to contact your customers and have a party atmosphere where you sell stuff !

So you make promotional material ready to go for each of your major events throughout the year - whichever ones you've chosen.

Then when the time rolls around, you just pick out the right promotion, and send it out.

The customers buy, and you make money.

Simple as that.

If you want some ideas to get started, I can help you out by taking a look at your business and suggesting some promotional ideas.