Create a year's worth of money

while you sleep

Warning!

Why using Outlook, Yahoo or Hotmail to send emails to your database is a catastrophe

So you've worked real hard and built a good email database.

Congratulations!

Now you are going to send out your first email promotion.

You open Outlook or Yahoo or Hotmail or whatever email program you normally use.

You copy all your email addresses into the "To" or "Bcc" section of the email header.

You put your message into the email, with all its well-written sales pitch and well-thought-out reasons to buy.

Then you click "Send".

Your email goes off to all your customers.

You sit back and wait for the money to come rolling in.

But it doesn't quite happen as well as expected, if it all.

In fact, you get talking to some of your customers and they comment about the email they've received, and they aren't exactly hopping with excitement about it.

What went wrong?

Here's what went wrong:

You just sent an email that was supposed to make people feel special and important and valuable as a customer...

And you sent put the email addresses of every customer in plain view of every other customer to see.

You let each person know that they are just email addresses in a list, not living breathing valued customers.

Plus they always feel anxious when they see you've just sent their email address to hundreds or thousands of unknown strangers, who may sell it on to porn sites, or use it to send them dodgy or dangerous stuff to their computer.

So this way of emailing is a big no-no.

Also, some email programs that the customers use are designed to knock out emails sent to massive lists in that way.

So some of your emails simply didn't make it to the reader.

Lastly, there's a magic touch that was simply missing - something that would have made the reader feel that you were speaking just to them, that you cared enough to make an effort....

What is it?

Their first name.

If you send out a mass email like that, you can't put every person's name in the email, otherwise it will get confusing for everyone else.

You have to say something like...

"Hi valued customer"

or "Hi friend"

or just "Hi"

This is a severe limitation on this type of email mailout.

The correct and professional way to do it, that gets results, is to...