Create a year's worth of money

while you sleep

More ideas for automatic follow-up ...

Don't you think you'd make MORE MONEY if you were using this system ?

Of course you would!

And don't you think you'd make EVEN MORE money if you set up series of custom automatic emails for...

• Subscribers of each newsletter you publish
• Owners of specific products
• People who reply to your survey
• Visitors who enter your contest
• Partner businesses who sign up to promote your products
• Sales leads who request more information about your service
• Previous users of your product or service
• Plus more!

... Of course you would!

I've said this in the web marketing course, but I'll say it here again...

Why you need to follow up

A single email is NEVER enough - and in fact can be more costly down the road. Here's why...

Let's say that the people who requested to join your database got your first email, which might outline how great your busines is, and they read it over but pushed it aside...

They're just undecided at this point whether they want to do anything with you and want to "think about it."

It's understandable.

But if you leave it at that , here's what can happen...

• They're too busy and never go ahead,
• They lost or misplaced your email,
• They became swamped with other emails,
• They deleted your email by accident,
• They forgot about your offer,
• They lost interest in your offer,
• They found a better offer elsewhere,
• They forgot how to contact you,
• And so on.

Can you see the problem?

Like standard advertising, it takes repetition in order to get people to first absorb the message, understand it and then ultimately take action.

Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding.

The reason is that each individual has a specific buying behavior . For example, the marketplace is divided into several, graduated segments that are based on such behaviors.

They are:

1. Innovators (2.5%),
2. Early adopters (13.5%),
3. Early majority (34%),
4. Late majority (34%)
5. And laggards (16%).

Innovators are risk-takers and venturesome. They usually respond to new offers immediately and quickly, without giving them much thought.

Early adopters are impulsive , too, and respond to new ideas early — taking action soon after the innovators do, albeit a little more carefully.

The bulk of the market consist of the "middle majority" (68%), consisting of the early and late majorities. It's the biggest "piece of the pie."

The first half, or early majority, typically respond to new ideas fairly quickly - but are a little more cautious and conservative than early adopters.

The late majority, however, are more skeptical, careful and slow. They take their time, usually shop around and need to see offers more than a few times before giving them any consideration.

The final segment, or laggards, are the slowest to respond. They take action only after time has elapsed, usually once everyone else has done so.

So, what does it all mean to you?

Ultimately, the important thing to note here is that a marketer's goal is to effectively reach, persuade and incite the largest segment...

The middle majority (68% of your market).

But doing so is difficult to do with a mere, single mailing. Repeating your marketing message more than once is essential with this group.

Email marketing is much like blacksmithing. To mold the metal, you must hit the iron:

1. while it's hot
2. in the right way, and
3. many times.

Similarly, since the bulk of most sales occur in the follow-up process, you need to follow up in a timely, consistent and compelling manner.

That's why if you are going to do any serious email marketing, you need to get this automatic follow-up email system happening.