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Dropout rate - will all your database subscribers leave?

Every time you send out an email, no matter what the email is about, you will have people choose to drop off your list.

I've had dropoff rates go as high as 5% on one email.

That is, I'll write some kind of hopefully awesome promotion, email it out, and wait for results.

Usually the first thing that happens is that someone will ask to be taken off your list !!

Then over the next few days there will be a small number of people unsubscribe from your list.

Don't worry about it.

It is going to happen.

And it will happen again and again, every time.

It's just the nature of the internet.

Those people probably have so much junk mail from all their other billion subscriptions (mostly to useless crap anyway), that they finally decided to do something about it, and cancelled a subscription or two, including yours.

These people are not your serious email customers anyway.

The other 95% of your database is still reading them!

And if you are building your database at a rate of 10% of your new customers, it doesn't really matter if some of your subscribers drop off - you are always adding new fresh people who are interested in reading about your stuff.

To avoid too many people dropping off your database

Only send relevant information and offers.

Use language that is respectful and that suits your audience.

Only send out messages every now and then - don't send them one email every day for the next 30 days straight.

Make sure you avoid coming across like a spammer.

To avoid the dangers of being labelled a spammer and copping a huge fine, you have to do this next lot of steps...