Boost your reputation and your profits from

free advertising with press releases

I have never really made millions directly from the free newspaper articles or radio plugs.

Millions of people don't suddenly come screaming out of the hills at you, waving fists of cash and having desparate blood-shot eyes because they desparately need your product after reading about it in the paper.

I found that the newspaper and radio coverage of my business produced a small (but still awesome) stream of customers...

...but it's main value was in the building awareness of my business in public,

...and the incredible boost to my business reputation, which made it so much easier to convert customers to sales later on.

I used their quotes and comments in my marketing material to show people what the media think about my business.

This helped build my reputation and credibility, which made sales easier, increasing my profits.

So the main sales and profits came from the follow-up promotions using the media articles and quotes as recommendation to try my business.

This was very effective.

The best media strategy

I found the best overall marketing strategy in working with the media was to...

1. get them to write an article or promote you on their show or whatever it takes - just get into the media somehow
2. get multiple copies of the newspaper when it comes out, or tape the radio or TV, or copy the website article. Basically, keep a record of exactly what they say about you.
3. use that stuff in your marketing later on. It works wonders. Quote XYZ radio as saying you are awesome. Quote ABC magazine as saying your business rocks. Etc etc...