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Boost your reputation and your profits from free advertising with press releases
Real-world examples
I'll give you a bit of background on 3 separate occasions where me and the media became great friends to make me more money. But wait !
Fashion warning: I had a photo shoot done by one newspaper when I was a long-haired hippy doing tai chi to demonstrate health and energy principles. At the time, I thought I looked awesome, and I received some good feedback. One friend said I looked a bit scarey. Now I think I have to agree with her.
Anyway, they used those photos in the newspaper articles. I bought the rights to the photos for $50, put them on a computer disk, and sent them along with future press releases for other newspapers to use, to make it easy for them to write a cool article without doing much work (ie, to easily promote me to their thousands of readers). I also used the photos in my other promotional stuff - sales letters, business letterheads, and so on, for an overall theme to my business promotions.
Some of the scans of the newspaper articles are very large, so they might take a bit of time to load over the internet - please be patient...
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