How to get free sponsorship worth $1000s

to promote your business

Why the sponsors will give you free stuff

The sponsors can write some of the cost of their stuff off on taxes as an advertising cost.

In other words, it doesn't hurt them to give away stuff for promotional purposes.

Many of the bigger, major companies and local businesses know this, and build into their marketing plan.

That is, they expect to give away some stuff for free each year, to help build good-will in the community, and as advertising partnerships.

So why don't you go and be one of their advertising partners?

Free marketing stuff from your sponsors increases your reputation... purely by association

Your sponsors will most likely give you physical stuff like promotional toys, or free products from their business (eg, if they are a massage business, they will give you a massage voucher for a 1 hour full-body massage, or something like that)...

But as well as whatever prizes and products they give you, they should most likely give you...

• their logos
• other pictures of their business (eg, product images)
• and possibly audio or video stuff

...to use in your promotions when you involve their business.

This is a great help, because their logos carry weight, emotion and energy...

...and when you put their logos on your own promotional material, it makes you look good as a business because you are "mates" with these other reputable professional businesses.

In people's psychology, they just put the 2 of you together...

Somehow, the sponsor's reputation rubs off on you, and you get some of their 'glow'.

For example, if your sponsor is reknowned for being kind, generous, classy, value-for-money, trustworthy, and so on...

...and you do a promotion where they sponsor you and put their logo and pictures with yours...

...then purely by association, people will assume that you have the same qualities as the sponsor, otherwise the sponsor would not have sponsored you.

It's a quick, easy and heavily-effective way to build your reputation.

So let me tell you exactly what we did to get $6,400 worth of stuff, in 1 hour, so we could build our database free of charge...

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