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| Get your website to make money while you sleep
People need to get contact from you about 7 times before they will buy from you...
Our leading world internet gurus tell us that you need to contact people an average of 7 times before they buy something from you. I used it in all my online marketing, and it simply works. Please get that number 7 into your head ! This is why it is no good just to put up a website on its own and expect to make heaps of money from it. Human psychology and buying behaviour doesn't work that way.
The average of 7 contacts exists because most people need time to build up trust, rapport and 'connection' with you. It's like meeting a new friend... At first, you just say 'hi'. Later you might have a bit of a conversation, and let your guard down a little. A few meetings later, you might have let your guard down quite a lot. Probably after about 7 meetings, you might begin to really trust this person. Online marketing works the same way.
A single email is NEVER enough - and in fact can be more costly down the road. Here's why... Like standard advertising, it takes repetition in order to get people to first absorb the message, understand it and then ultimately take action. Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding. The reason is that each individual has a specific buying behavior . For example, the marketplace is divided into several, graduated segments that are based on such behaviors. They are:
Innovators are risk-takers and venturesome. They usually respond to new offers immediately and quickly, without giving them much thought. Early adopters are impulsive , too, and respond to new ideas early  taking action soon after the innovators do, albeit a little more carefully. The bulk of the market consist of the "middle majority" (68%), consisting of the early and late majorities. It's the biggest "piece of the pie."
The first half, or early majority, typically respond to new ideas fairly quickly - but are a little more cautious and conservative than early adopters. The late majority, however, are more skeptical, careful and slow. They take their time, usually shop around and need to see offers more than a few times before giving them any consideration. The final segment, or laggards, are the slowest to respond. They take action only after time has elapsed, usually once everyone else has done so.
So, what does it all mean to you? Ultimately, the important thing to note here is that a marketer's goal is to effectively reach, persuade and incite the largest segment... The middle majority (68% of your market). But doing so is difficult to do with a mere, single mailing. Repeating your marketing message more than once is essential with this group. Email marketing is much like blacksmithing. To mold the metal, you must hit the iron:
Similarly, since the bulk of most sales occur in the follow-up process, you need to follow up in a timely, consistent and compelling manner.
You need to get in touch with your readers at least 7 times to build a relationship. Then you can expect to make a bit of money if your product and / or service is good enough for your customers to want it.
7 emails per person is a lot of work! Automate the whole thing with software, so it works hands-free and you can live your life
I automated my setup right from the start, and it was much easier than having to spend all that time adding tens of people a day to a spreadsheet. I mean, I had about 5000 people on my database before too long, and each one was receiving 7 emails from me over the course of a few months. That's 35,000 emails every few months! Holy crap that's a lot of work!
Time is too valuable to waste on mundane chores that can be done by software. You should be automating your business tasks wherever possible, to free you up so you can live your life.
Depending on how you want to set up your email database, you can use the online software packages shown in the email marketing course... ...or see the software I use in the Resources section. ... or if you end up deciding to let me handle your marketing efforts, then I'll do it for you for free with the professional software I've got left over from my web business!
If you are interested in using my services for your email marketing, please get in contact with me.
But let's talk about how to get the most people to sign up to your database, to make the most out of your web marketing efforts ...
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